Ömer Şengüler, the founder of the consulting firm Global Magic Brands (2011), has over 35 years of experience in brand architecture and business management. He is an entrepreneur who founded PANEL Advertising Agency (1986), a full-service agency; MAGIC Communication Outdoor Advertising Agency (1994), the creator of Turkey's first municipal bus advertisements and bus stop advertising network; and MARS Production Company (1994). In 2000, he successfully sold his shares in these companies to the American company Clear Channel Inc.  

In 2002, he established SESS Food, a livestock farming and red meat packaging company, which he sold to a Kazakhstan-based investment fund in 2009.  

Throughout his career, Ömer Şengüler has provided brand architecture, marketing, advertising, communication, and branding services to numerous national and global brands, including Bolero, Bellona, BMC Automotive, Bridgestone, CarrefourSA, Cipso, Citroen, Coca-Cola, Galatasaray Sports Club, Golden Lady, Golf Ice Cream, Istanbul 2010 European Capital of Culture Agency, Istanbul Metropolitan Municipality, Istanbul Chamber of Commerce, Istanbul Project Coordination Unit, İstikbal, LC Waikiki, Meteksan Defense, Milka, Nokia, Pepsi, Pineng, Slovenian Ministry of Tourism, Speed Media, Tamek, TCDD Transportation, Turkish Exporters Assembly, Turkish Airlines, and Ülker.  

He has completed advanced education programs including EU Law at Bilgi University (2004), Business OPM31 at Harvard Business School (2002), Business Management at MIT Sloan School of Management (2000), Sociology at Marmara University (1991), and Business Administration at Istanbul University (1990).  

Ömer Şengüler also teaches graduate courses on Luxury Brand Management, Brand and Crisis Management, Global Brand Management, and Brand Initiative: Sustaining and Protecting the Brand at the Foreign Trade Institute of Istanbul Commerce University.  

He is the author of the book MARKA OL E Mİ?(2019), a father of two daughters, and fluent in English and Arabic.